Social Media for Authors: Increasing Facebook Fan Engagement – Part I

By |2021-05-24T02:33:54-04:00February 8th, 2016|Marketing Tips|

Why Authors Need to Use Facebook’s Free Audience Optimization Tool Over the past year, if you have been diligently posting to your Facebook page, you’ve likely noticed that your posts have been reaching less of your fans. For example, let’s say you have 1000 Facebook fans on your author page. It would not be uncommon [...]

How to Craft a Winning Twitter Party Pitch

By |2021-05-24T02:36:53-04:00February 1st, 2016|Writing Tips|

5 Helpful Reminders for #Pit2Pub! Excitement among participating writers and publishers has reached a fever pitch (pun intended) with #Pit2Pub only a few days away. Have you begun to write your pitches yet? As a participating writer, you’ll want to have your pitches ready to go, along with your finished and polished manuscript. If you’ve [...]

Social Media for Authors: 5 Tips to Write Compelling Tweets

By |2021-05-24T02:38:41-04:00February 1st, 2016|Marketing Tips|

How to Increase Click-Throughs, Re-Tweets, and Likes Are you wondering how to write messages on Twitter to get more favourites and re-tweets? Do you want to increase the click-throughs to your website? Writing for Twitter is different than writing a book! Read the following suggestions and learn how to tweak the conversations you have with [...]

Social Media for Authors: Twitter for Beginners

By |2021-05-24T02:44:19-04:00January 18th, 2016|Marketing Tips|

5 Helpful Tips for Authors New to Twitter If you were to ask someone unfamiliar with Twitter to describe it, what do you think they would say? “It’s that thing that uses those hashtag things, isn’t it?” “You’re supposed to send tweets but I don’t know what a tweet is!” At DigiWriting, we often work [...]

Social Media for Authors: Driving Holiday Engagement

By |2021-05-24T02:50:41-04:00December 7th, 2015|Marketing Tips|

5 Tips to Showcase Your Books for the Holidays It’s that time of the year again! With Christmas and the holiday season quickly approaching, many of us are getting into a festive spirit. Whether it be red cups, window displays, or in-store decorating, many retailers fully immerse the shopper in a seasonal experience. Quite often, these [...]

Social Media for Authors: Improving Social Engagement

By |2021-05-24T02:52:35-04:00August 31st, 2015|Marketing Tips|

5 Tips to Improve Social Media Engagement through Content Through our consultations, it has been quite common to hear from authors and publishers who are experiencing a dramatic decline in the amount of engagement they receive on their social media content. While this is particularly true of Facebook, the same sentiments can be applied to [...]

Social Media for Authors: 5 Tips to Increase Blog Traffic

By |2021-05-24T02:58:06-04:00August 3rd, 2015|Marketing Tips|

How to Attract a New Audience to Your Blog In June, we discussed the importance of having a branded author website. An author website is a great tool to promote yourself but, on its own, there are few opportunities to engage with your audience. One of the best ways to stay connected with your fans [...]

Social Media for Authors: The Perfect Tweet

By |2021-05-24T03:03:07-04:00July 20th, 2015|Marketing Tips|

5 Tips For Writing The Best Tweets Are you using Twitter for your book marketing efforts? Twitter is the perfect channel to reach and engage with a new audience of potential book buyers and sellers – and it’s so easy! Within a few minutes, a tweet can reach hundreds of people through re-tweets and quotes. Writing [...]

Social Media for Authors: Do Goodreads Ads Work?

By |2021-05-24T03:11:24-04:00May 25th, 2015|Marketing Tips|

  Determining the Effectiveness of Goodreads' PPC Ad Program Goodreads, the world’s largest community of book lovers, offers pay-per-click (PPC) ads as part of their self-serve advertising platform. They argue that they offer “advertisers integrated advertising and promotional programs to reach our highly affluent and educated audience of book readers.” While this sounds promising to authors [...]

Marketing Tips Series: 7 Tips to Increase Holiday Book Sales

By |2020-03-06T11:54:31-05:00November 21st, 2014|Book Promotion News, Marketing Tips|

Ramp up your Holiday Book Revenue By The DigiWriting Staff Did you know that at least 46% of shoppers will buy books/DVDs/video games this holiday season? That statistic, found in the new Holiday Consumer Spending Survey, means that the holidays are a fantastic time for authors to increase their book’s sales. Our book marketing experts [...]

Socia Media Series: Getting the Most from Your Facebook Author Page

By |2020-03-06T11:54:38-05:00September 22nd, 2014|Writing Tips|

#SocialSeries: Optimizing Your Facebook Author Page Guest Blog by Shannon Hollinger Engaging Your Facebook Page Audience In a perfect world, everything you posted on your Facebook author page would appeal to your audience, be presented to them at the exact right time, and inspire them to interact, further boosting the reach of your post to [...]

Social Media Series: The Best Times to Post to Your Author Pages

By |2020-03-06T11:54:42-05:00July 29th, 2014|Book Promotion News|

#SocialSeries: When to use Facebook, Twitter, Google+, and Pinterest By Adam Mawer Do you know if your social media efforts are positively impacting your book sales? If you said no, you’re not alone. Many authors remain skeptical about social media’s return on investment (ROI) and would rather spend their valuable time and resources planning, writing and [...]

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