/Tag: Marketing Tips

Publicity Tips for Publishers: Creating a Marketing Plan for the Book Series on your Title List

By |2020-03-06T11:53:08-05:00February 13th, 2017|Marketing Tips|

5 Tips for Publishers Marketing a Book Series Sequels, trilogies, sagas… many authors find they cannot tell their story with just one novel, and opt to write a series of books instead. The good news for publishers is that there are several advantages to marketing a book series, as much of the groundwork is laid out [...]

Book Marketing Series: Make the Most of the Holiday Season

By |2020-03-06T11:53:12-05:00December 5th, 2016|Marketing Tips|

5 Tips to Increase Book Sales During the Holidays It’s that time of year again! The smell of freshly baked cookies is in the air. Family stockings are being hung with care. Hot chocolate and egg nog are readily flowing. And, perhaps most significantly, cash registers and online merchants are buzzing with consumers’ spending. In [...]

Social Media for Authors: Planning Your Content

By |2020-03-06T11:53:12-05:00November 21st, 2016|Marketing Tips|

5 Tips to Plan Your Social Media Content Last week, we posted an article on the best times to post to social media in 2016. By following these times, and accounting for factors such as your genre and target audience, you will increase the likelihood of your post reaching a larger audience. But what about content? [...]

Social Media for Authors: The Best Times to Post

By |2020-03-06T11:53:13-05:00November 14th, 2016|Marketing Tips|

The Best Times to Post on Social Media in 2016 With organic reach dropping and social media becoming busier than ever before, it’s important that authors and publishers know the best times to post to social media. With limited opportunities and time to reach their intended audiences, knowing when to post can make a big [...]

Social Media for Authors: Creating a Professional Twitter Profile

By |2020-03-06T11:53:13-05:00November 7th, 2016|Marketing Tips|

5 Tips to Create a Professional Author Twitter Profile These days, Twitter seems to be the centre of the social media universe. While more authors are on Facebook, this platform’s increasing reliance on paid reach is pushing authors away from the site, as most have extremely limited budgets. If you’re considering joining Twitter, or if [...]

Social Media for Authors: Growing Your Instagram Presence – Part II

By |2020-03-06T11:53:16-05:00October 17th, 2016|Marketing Tips|

5 More Tips to Increase Your Instagram Followers Two weeks ago, we posted a blog entitled 5 Tips to Increase Your Instagram Followers. The blog was so well received on social media that we decided to provide authors (and publishers) with 5 more tips to increase your Instagram followers. 1) Offer “Share for Shares” to Boost [...]

Social Media for Authors: Engaging with Readers on Goodreads

By |2020-03-06T11:53:17-05:00October 10th, 2016|Marketing Tips|

5 Tips to Get the Most from Your Goodreads Author Profile Did you know that Goodreads is the world’s biggest site for book readers and recommendations? With over 50 million users, Goodreads is a behemoth in the world of online literature. For this reason, it’s the perfect place to interact with readers who may be interested [...]

Social Media for Authors: Growing Your Instagram Presence – Part I

By |2020-03-06T11:53:17-05:00October 3rd, 2016|Marketing Tips|

5 Tips to Increase Your Instagram Followers Nearly every author is hopping onto the Instagram bandwagon – as they should be. With over 300 million active monthly users, Instagram offers authors the ability to reach their audience quickly and via simple means. Of course, over time, you’ll want to ensure that you are increasing your presence [...]

Social Media for Authors: Growing Your Snapchat Followers

By |2020-03-06T11:53:18-05:00September 26th, 2016|Marketing Tips|

5 Tips to Grow Your Followers on Snapchat Last week, we discussed Snapchat and how it should be an integral part of your marketing plan if you write for a teen or young adult audience. Remember, Snapchat is not for every author and needs to be used selectively. Like all social media platforms, you should [...]

Social Media for Authors: Snapchat 101

By |2020-03-06T11:53:19-05:00September 19th, 2016|Marketing Tips|

How Snapchat Can Be an Effective Part of Your Marketing Plan If you’re in tune with the latest and greatest in the world of social media, surely you know about Snapchat. However, if you’re unaware, Snapchat is an app that allows users to send their followers temporary pictures and videos. The popular smartphone app boasts [...]

Social Media for Authors: Facebook Live

By |2020-03-06T11:53:21-05:00September 12th, 2016|Marketing Tips|

5 Tips to Promote Your Books on Facebook Live In 2016, Facebook launched Facebook Live, a platform for users and businesses to broadcast real-time video to their followers. With video quickly becoming the most popular (and most engaging) form of content available, both authors and publishers should consider using Facebook Live and including it in [...]

Social Media for Authors: Navigating the Facebook Page Redesign

By |2020-03-06T11:53:21-05:00August 29th, 2016|Marketing Tips|

5 Things Authors Need to Adjust for the New Facebook Layout Beginning in early August, Facebook made changes to the page layout for select few businesses as a test. With the test now complete, the layout will be rolled out to all Facebook pages in the coming weeks. While the new design (see below) is [...]