/Tag: Facebook

Social Media for Authors: Facebook’s Showing its Age

By |2020-03-06T11:52:38-05:00March 19th, 2018|Marketing Tips|

With less young people choosing to use Facebook regularly, many are turning to alternative platforms including Snapchat. Our book marketing experts break down what this could mean for authors and the various pros and cons that come with it.

Social Media for Authors: Facebook’s Showing its Age

By |2020-03-06T11:52:38-05:00March 19th, 2018|Marketing Tips|

With less young people choosing to use Facebook regularly, many are turning to alternative platforms including Snapchat. Our book marketing experts break down what this could mean for authors and the various pros and cons that come with it.

Stratford Writers Festival Takes Over Social Media

By |2020-03-06T11:53:14-05:00October 28th, 2016|Featured Festival, Festival|

  Thank You to Everyone Who Mentioned the Festival on Social Media! Throughout the Stratford Writers Festival, our team was busy moving between venues, setting up stages, posting signs, and welcoming guests. However, between all of this, we were astonished by the amount of positive feedback and engagement the festival received on social media. If you [...]

Social Media for Authors: Facebook Live

By |2020-03-06T11:53:21-05:00September 12th, 2016|Marketing Tips|

5 Tips to Promote Your Books on Facebook Live In 2016, Facebook launched Facebook Live, a platform for users and businesses to broadcast real-time video to their followers. With video quickly becoming the most popular (and most engaging) form of content available, both authors and publishers should consider using Facebook Live and including it in [...]

Social Media for Authors: Navigating the Facebook Page Redesign

By |2020-03-06T11:53:21-05:00August 29th, 2016|Marketing Tips|

5 Things Authors Need to Adjust for the New Facebook Layout Beginning in early August, Facebook made changes to the page layout for select few businesses as a test. With the test now complete, the layout will be rolled out to all Facebook pages in the coming weeks. While the new design (see below) is [...]

Social Media for Authors: Increasing Facebook Fan Engagement – Part II

By |2020-03-06T11:53:42-05:00February 15th, 2016|Marketing Tips|

How to Use Facebook’s Audience Optimization Tool Recently, our book marketing experts introduced readers to the Facebook Audience Optimization tool. Here, we discussed why authors and publishers should use this tool, and the various benefits that can come from optimizing posts. In this week’s post, we will briefly walk you through how to set up [...]

Social Media for Authors: Increasing Facebook Fan Engagement – Part I

By |2020-03-06T11:53:43-05:00February 8th, 2016|Marketing Tips|

Why Authors Need to Use Facebook’s Free Audience Optimization Tool Over the past year, if you have been diligently posting to your Facebook page, you’ve likely noticed that your posts have been reaching less of your fans. For example, let’s say you have 1000 Facebook fans on your author page. It would not be uncommon [...]

Socia Media Series: Getting the Most from Your Facebook Author Page

By |2020-03-06T11:54:38-05:00September 22nd, 2014|Writing Tips|

#SocialSeries: Optimizing Your Facebook Author Page Guest Blog by Shannon Hollinger Engaging Your Facebook Page Audience In a perfect world, everything you posted on your Facebook author page would appeal to your audience, be presented to them at the exact right time, and inspire them to interact, further boosting the reach of your post to [...]

Social Media Series: The Best Times to Post to Your Author Pages

By |2020-03-06T11:54:42-05:00July 29th, 2014|Book Promotion News|

#SocialSeries: When to use Facebook, Twitter, Google+, and Pinterest By Adam Mawer Do you know if your social media efforts are positively impacting your book sales? If you said no, you’re not alone. Many authors remain skeptical about social media’s return on investment (ROI) and would rather spend their valuable time and resources planning, writing and [...]