Book Marketing Series: The Benefits of Writing Groups
Vanessa Ricci-Thode, branch president of the Waterloo-Wellington Canadian Authors Association, explains the many benefits of joining a writers group.
#CanLitPit Twitter Pitch Event Reminders
Everything You Need to Know Before Pitch Day! We’re only a few short days away from #CanLitPit taking over Twitter on Wednesday, February 8, 2017! Over the past few weeks, we have had quite a number of great questions regarding everything from how to participate to self-published authors. In this post, we’ve provided an overview [...]
Common Pitchfalls of Twitter Pitch Events
5 Mistakes to Avoid When Participating in Twitter Pitch Events The saying “I wrote you a long letter because I didn’t have time to write you a short one” wasn’t written about Twitter pitches, but it might as well have been. The successful Twitter pitch packs compelling conflict into a microscopic space. Authors often get [...]
Getting to Know Your #CanLitPit Publishers: Coteau Books
Before #CanLitPit on Wednesday, August 10, 2016, learn more about Coteau Books! On Wednesday, August 10, 2016, Canadian writers from coast to coast are invited to pitch their unpublished and polished manuscripts as part of #CanLitPit (Canadian Literature Pitch). Using the hashtag #CanLitPit as well as manuscript specific age and genre hashtags, writers will be [...]
Social Media For Authors: Optimizing For Pinterest
5 Tips to Improve Your Pinterest Exposure Much like Facebook, Pinterest uses an algorithm that controls which pins you see in your home feed. With the popularity of the visual network growing, it’s quite possible that your pins are no longer being seen by your intended audience. For example, if you have recently written a [...]
The Write Stuff: Getting the Most from Scrivener
Frequently Asked Questions About Scrivener The folks behind the writing tool Scrivener answer some of our questions. What can Scrivener be used for? For what is it ideally suited? Scrivener can be used for any form of writing. Whilst probably not the go-to application for a single page letter, it would definitely be a boon [...]
Social Media for Authors: Improving Social Engagement
5 Tips to Improve Social Media Engagement through Content Through our consultations, it has been quite common to hear from authors and publishers who are experiencing a dramatic decline in the amount of engagement they receive on their social media content. While this is particularly true of Facebook, the same sentiments can be applied to [...]
Book Marketing Series: Optimizing Your Newsletters
5 Tips to Increase Open and Click-Through Rates It’s no secret that email marketing has quickly become one of the best and most effective ways to reach consumers on a personal, one-on-one level. In Exact Target’s 2015 State of Marketing report, 73% of those surveyed agree that email marketing is core to their business – [...]