/Tag: Audience Optimization

Social Media for Authors: Increasing Facebook Fan Engagement – Part II

By |2021-05-24T02:31:13-04:00February 15th, 2016|Marketing Tips|

How to Use Facebook’s Audience Optimization Tool Recently, our book marketing experts introduced readers to the Facebook Audience Optimization tool. Here, we discussed why authors and publishers should use this tool, and the various benefits that can come from optimizing posts. In this week’s post, we will briefly walk you through how to set up [...]

Social Media for Authors: Increasing Facebook Fan Engagement – Part I

By |2021-05-24T02:33:54-04:00February 8th, 2016|Marketing Tips|

Why Authors Need to Use Facebook’s Free Audience Optimization Tool Over the past year, if you have been diligently posting to your Facebook page, you’ve likely noticed that your posts have been reaching less of your fans. For example, let’s say you have 1000 Facebook fans on your author page. It would not be uncommon [...]