5 Tips to Showcase Your Books for the Holidays
It’s that time of the year again! With Christmas and the holiday season quickly approaching, many of us are getting into a festive spirit. Whether it be red cups, window displays, or in-store decorating, many retailers fully immerse the shopper in a seasonal experience. Quite often, these efforts are connected to a larger campaign including social media.
As an author or publisher, you need to leverage your audience’s interest in holiday-related messaging and, by doing so, you are suggesting that your books would make great gifts! Plus, sales of print books tend to peak in the last quarter of the year, as consumers buy books as Christmas presents. With this in mind, here are 5 tips to showcase your books for the holidays:
1) Align Your Book with Holiday Motifs
Whether it be beneath a Christmas tree or beside your favourite holiday baking, by taking pictures of your book in holiday settings, you are subtly suggesting that your book would make for a great holiday gift. Once you post the image, you may consider adding copy such as, “Who is hoping to find a copy of