/Tag: Social Series

Social Media for Authors: Do Goodreads Ads Work?

By |2021-05-24T03:11:24-04:00May 25th, 2015|Marketing Tips|

  Determining the Effectiveness of Goodreads' PPC Ad Program Goodreads, the world’s largest community of book lovers, offers pay-per-click (PPC) ads as part of their self-serve advertising platform. They argue that they offer “advertisers integrated advertising and promotional programs to reach our highly affluent and educated audience of book readers.” While this sounds promising to authors [...]