Book Marketing Series: The Benefits of Writing Groups
Vanessa Ricci-Thode, branch president of the Waterloo-Wellington Canadian Authors Association, explains the many benefits of joining a writers group.
Book Marketing Series: Working with Positive Reviews – Part II
5 Tips to Get the Most Attention from a 5-Star Review A few weeks ago, our book marketing experts discussed 5 Tips to Handle a Fantastic Review. In this blog, we provided you with the initial steps that you should take should you find yourself suddenly facing a number of positive reviews – every author’s dream! [...]
Book Marketing Series: Go Set A Watchman & Book Cover Design
5 Tips For Designing A Sales Friendly Book Cover In June, HarperCollins announced that To Kill A Mockingbird author Harper Lee’s highly anticipated follow-up, Go Set A Watchman, had set a pre-sale record. In that same press release, chief executive Robert Thomson noted that the book “won’t need a huge amount of marketing.” With To [...]
Book Marketing Series: Branding Your Author Website
5 Tips to Convey Your Brand Online Can you identify your author brand? What makes you stand out from the thousands of other writers in your genre? What does your website say about you? If you cannot answer these questions, your book sales may be suffering. Your personal brand communicates how you want to be [...]