5 Helpful Tips for Authors New to Twitter
If you were to ask someone unfamiliar with Twitter to describe it, what do you think they would say?
“It’s that thing that uses those hashtag things, isn’t it?”
“You’re supposed to send tweets but I don’t know what a tweet is!”
At DigiWriting, we often work with authors or publishers who are new to Twitter, but have yet to fully leverage its potential as they do not understand the platform’s intricacies. While many have a “big picture” understanding of the platform, including the ability to use it for professional and personal use, missing just one important key element can mean the difference between “good” and “awesome” engagement.
As we want to help authors and publishers with their social media, we have assembled our top 5 Twitter tips that will elevate your tweets and increase engagement.
1) Use Keywords
If you are targeting a specific audience with your book(s), include discoverable keywords with links to great content or to sites that sell your book. As explained by Twitter, “keyword targeting allows you to connect with users based on words and phrases they’ve recently tweeted or searched for on Twitter.” This will enable you to connect with your audience at the most relevant times.
2) Use Hashtags
A hashtag (expressed by the pound symbol