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Social Media for Authors: Growing Your Snapchat Followers

By |September 26th, 2016|

5 Tips to Grow Your Followers on Snapchat Last week, we discussed Snapchat and how it should be an integral part of your marketing plan if you write for a teen or young adult audience. Remember, Snapchat is not for every author and needs to be used selectively. Like all social media platforms, you should [...]

Social Media for Authors: Snapchat 101

By |September 19th, 2016|

How Snapchat Can Be an Effective Part of Your Marketing Plan If you’re in tune with the latest and greatest in the world of social media, surely you know about Snapchat. However, if you’re unaware, Snapchat is an app that allows users to send their followers temporary pictures and videos. The popular smartphone app boasts [...]

Social Media for Authors: Facebook Live

By |September 12th, 2016|

5 Tips to Promote Your Books on Facebook Live In 2016, Facebook launched Facebook Live, a platform for users and businesses to broadcast real-time video to their followers. With video quickly becoming the most popular (and most engaging) form of content available, both authors and publishers should consider using Facebook Live and including it in [...]

Social Media for Authors: Navigating the Facebook Page Redesign

By |August 29th, 2016|

5 Things Authors Need to Adjust for the New Facebook Layout Beginning in early August, Facebook made changes to the page layout for select few businesses as a test. With the test now complete, the layout will be rolled out to all Facebook pages in the coming weeks. While the new design (see below) is [...]

Book Marketing Series: Working with Positive Reviews – Part II

By |August 15th, 2016|

5 Tips to Get the Most Attention from a 5-Star Review A few weeks ago, our book marketing experts discussed 5 Tips to Handle a Fantastic Review. In this blog, we provided you with the initial steps that you should take should you find yourself suddenly facing a number of positive reviews – every author’s dream! [...]

Social Media For Authors: Optimizing For Pinterest – Part IV

By |August 1st, 2016|

5 Tips for Creating Attractive Pinterest Pins & Boards Over the past several weeks, our book marketing experts have provided authors with several helpful and must-know Pinterest tips and tricks. From creating perfectly sized pins to optimizing your account for search, these tips will help to ensure that your content is reaching your intended audience. But [...]

Book Marketing Series: Working with Positive Reviews – Part I

By |July 18th, 2016|

5 Tips to Handle a Fantastic Book Review It’s finally happened. You or your publisher has just sent out dozens of advance reading copies to key media, and your book has been made available through online reviewer websites with hundreds of people getting the first glimpse of your book. Now it’s time to sit back and [...]

Social Media For Authors: Optimizing For Pinterest – Part III

By |July 11th, 2016|

5 Tips to Incorporate SEO Tactics into Your Pinterest Strategy If you are a first time or experienced author, you’re bound to have come across tonnes of articles that recommend you join Pinterest to connect with new readers. Now, this is only valid if your readers are on Pinterest, but it is sound advice. Every [...]

Social Media for Authors: Instagram Introduces an Algorithm – Part 2

By |July 4th, 2016|

5 Tips to Navigate Instagram’s New Algorithm Are you still adjusting to Instagram’s introduction of an algorithm-based news feed? Last week, our book marketing experts announced the change while discussing why, in Instagram’s viewpoint, this change had to be made. The biggest reason for the new algorithm is Instagram’s 500 million user base. With so [...]

Social Media for Authors: Instagram Introduces an Algorithm – Part 1

By |June 27th, 2016|

Understanding Why Instagram has Switched to an Algorithm Since Facebook’s acquisition of Instagram, there have been rumblings among social media marketers that Instagram may switch to a news feed based on an algorithm instead of showing you posts chronologically. Well, that day is finally here. The Instagram news feed is now algorithmic. Just like its [...]

Social Media For Authors: Optimizing For Pinterest – Part II

By |June 20th, 2016|

An Author’s Guide to Perfectly Sized Pinterest Images When you’re busy writing, we understand that the last thing an author wants to worry about is posting to their social media. Even worse, when it comes time to update your profiles with new images, getting the sizing exactly right can be a nightmare. Often, this results [...]

Book Publicity Tips from: Ellie Holmes

By |June 3rd, 2016|

Marketing Q&A with Author Ellie Holmes Looking to improve your marketing and publicity efforts? Check out our Book Publicity Tips series where we ask real authors to share their experiences, thoughts, and advice to assist both new and established authors.  When do you recommend commencing a new title’s marketing efforts? You really can’t start too [...]