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Publicity Tips for Publishers: Expanding into the North American Market

By |March 6th, 2017|

5 Tips for Building & Engaging with a North American Audience As a publisher, it’s natural to want your titles to reach as wide of an audience as possible, as it creates more opportunities for both your company and your authors. While sales are often the main force behind global expansion, other reasons a publisher may [...]

Publicity Tips for Publishers: Book Reviews and New Authors

By |February 20th, 2017|

5 Tips to Build Advance Reviews for Emerging Authors You’ve read their manuscript. The contract has been signed. The design and editorial processes are completed. As a publisher, you’re now ready to start the marketing process. But what if some (if not all) of your titles are from emerging authors? Gaining publicity and coverage for these [...]

Publicity Tips for Publishers: Creating a Marketing Plan for the Book Series on your Title List

By |February 13th, 2017|

5 Tips for Publishers Marketing a Book Series Sequels, trilogies, sagas… many authors find they cannot tell their story with just one novel, and opt to write a series of books instead. The good news for publishers is that there are several advantages to marketing a book series, as much of the groundwork is laid out [...]

Social Media for Authors: Selling Your Titles Through Social Media

By |January 23rd, 2017|

5 Tips to Sell Your Books Via Social Media in 2017 In 2017, most authors and publishers will need to come to terms with the following fact: It will become more difficult than ever to get attention for your books on social media. With the biggest channels (Facebook, Twitter, Instagram, Pinterest, etc.) swamped with authors [...]

Book Marketing Series: Make the Most of the Holiday Season

By |December 5th, 2016|

5 Tips to Increase Book Sales During the Holidays It’s that time of year again! The smell of freshly baked cookies is in the air. Family stockings are being hung with care. Hot chocolate and egg nog are readily flowing. And, perhaps most significantly, cash registers and online merchants are buzzing with consumers’ spending. In [...]

Social Media for Authors: Planning Your Content

By |November 21st, 2016|

5 Tips to Plan Your Social Media Content Last week, we posted an article on the best times to post to social media in 2016. By following these times, and accounting for factors such as your genre and target audience, you will increase the likelihood of your post reaching a larger audience. But what about content? [...]

Social Media for Authors: The Best Times to Post

By |November 14th, 2016|

The Best Times to Post on Social Media in 2016 With organic reach dropping and social media becoming busier than ever before, it’s important that authors and publishers know the best times to post to social media. With limited opportunities and time to reach their intended audiences, knowing when to post can make a big [...]

Social Media for Authors: Creating a Professional Twitter Profile

By |November 7th, 2016|

5 Tips to Create a Professional Author Twitter Profile These days, Twitter seems to be the centre of the social media universe. While more authors are on Facebook, this platform’s increasing reliance on paid reach is pushing authors away from the site, as most have extremely limited budgets. If you’re considering joining Twitter, or if [...]

Social Media for Authors: Goodreads’ Ask the Author Q&A Feature

By |October 31st, 2016|

5 Tips to Leverage Goodreads’ Ask the Author Q&A Feature Last week, our book marketing experts discussed how to get the most from your Goodreads author profile. Within that blog, we covered how to use the “Ask the Author” feature to engage with your followers, new and old! With nearly half of all Goodreads authors now [...]

Social Media for Authors: Growing Your Instagram Presence – Part II

By |October 17th, 2016|

5 More Tips to Increase Your Instagram Followers Two weeks ago, we posted a blog entitled 5 Tips to Increase Your Instagram Followers. The blog was so well received on social media that we decided to provide authors (and publishers) with 5 more tips to increase your Instagram followers. 1) Offer “Share for Shares” to Boost [...]

Social Media for Authors: Engaging with Readers on Goodreads

By |October 10th, 2016|

5 Tips to Get the Most from Your Goodreads Author Profile Did you know that Goodreads is the world’s biggest site for book readers and recommendations? With over 50 million users, Goodreads is a behemoth in the world of online literature. For this reason, it’s the perfect place to interact with readers who may be interested [...]

Social Media for Authors: Growing Your Instagram Presence – Part I

By |October 3rd, 2016|

5 Tips to Increase Your Instagram Followers Nearly every author is hopping onto the Instagram bandwagon – as they should be. With over 300 million active monthly users, Instagram offers authors the ability to reach their audience quickly and via simple means. Of course, over time, you’ll want to ensure that you are increasing your presence [...]