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How to Get Your Book Into Bookstores – Part 2

By |February 5th, 2018|

As a published author or small publisher, maintaining a professional reputation is very important, especially when speaking with media and bookstore staff. Our book marketing experts provide 5 tips for contacting bookstores.

How to Get Your Book Into Bookstores – Part 1

By |January 8th, 2018|

What can you do to ensure that your book is up to bookstore standards? Here are 5 tips for creating a professional and presentable book.

Book Marketing Series: Leveraging the Holidays to Promote Your Book

By |December 12th, 2017|

Our book marketing experts offer 5 tips to market your book around the holidays for authors looking to leverage the festive season.

Social Media for Authors: Twitter’s New Character Limit

By |November 27th, 2017|

Our book marketing experts provide authors and publishers with 5 tips for working with Twitter’s new 280-character limit.

Q&A With Stratford Writers Festival Author Craig Terlson

By |October 12th, 2017|

From October 20—22, 2017, the Stratford Writers Festival will take over Stratford, Ontario. We caught up with attending author Craig Terlson to ask him a few questions about his latest projects, and why literary festivals are important to the Canadian artistic community.

Book Marketing Tips: Writing Guest Blogs

By |July 20th, 2017|

Our book marketing experts share 5 tips for writing a great guest blog.

Social Media for Authors: Building Your Author Platform with Snapchat

By |July 20th, 2017|

Our book marketing and social media experts share tips for building your author platform on Snapchat!

Publicity Tips for Publishers: Expanding into the North American Market

By |March 6th, 2017|

Our book marketing experts provide authors from around the world tips for building and engaging with an audience in North America.

Publicity Tips for Publishers: Book Reviews and New Authors

By |February 20th, 2017|

5 Tips to Build Advance Reviews for Emerging Authors You’ve read their manuscript. The contract has been signed. The design and editorial processes are completed. As a publisher, you’re now ready to start the marketing process. But what if some (if not all) of your titles are from emerging authors? Gaining publicity and coverage for these [...]

Publicity Tips for Publishers: Creating a Marketing Plan for the Book Series on your Title List

By |February 13th, 2017|

5 Tips for Publishers Marketing a Book Series Sequels, trilogies, sagas… many authors find they cannot tell their story with just one novel, and opt to write a series of books instead. The good news for publishers is that there are several advantages to marketing a book series, as much of the groundwork is laid out [...]

Social Media for Authors: Selling Your Titles Through Social Media

By |January 23rd, 2017|

5 Tips to Sell Your Books Via Social Media in 2017 In 2017, most authors and publishers will need to come to terms with the following fact: It will become more difficult than ever to get attention for your books on social media. With the biggest channels (Facebook, Twitter, Instagram, Pinterest, etc.) swamped with authors [...]

Book Marketing Series: Make the Most of the Holiday Season

By |December 5th, 2016|

5 Tips to Increase Book Sales During the Holidays It’s that time of year again! The smell of freshly baked cookies is in the air. Family stockings are being hung with care. Hot chocolate and egg nog are readily flowing. And, perhaps most significantly, cash registers and online merchants are buzzing with consumers’ spending. In [...]