Why Writing A Book Can Be a Deal-Maker for Your Business
In the first of a three-part blog series, founder of Books from Start to Finish Graham Schofield discusses why some business leaders–and those who may be just starting out–should consider writing a book as their best and most effective business card and resume builder.
In Part Two in the series, Graham will look at ways to develop and write the book—even if you feel you have no writing skills at all. And in Part Three, DigiWriting’s book marketing experts will explore how to promote the book along with your business.
How Do You Promote Your Business Right Now?
No doubt you have a website and use content marketing. You use social media and blogging perhaps to boost your SEO. You are probably seeking networking opportunities in groups that contain your target audience.
I’m sure you tick all those boxes, but what have you missed?
Have you thought about writing a book? Could that promote you and your brand even more? If someone says they are an author, does that not automatically make them an expert in your eyes?
You Can’t Ignore The Numbers
With the numbers cited by Forbes and in Bloomberg’s BusinessWeek, the Wellesley Hills Group conducted a study of business authors in The Business Impact of Writing a Book. The survey learned that 96% of business authors said there was a significant positive impact on their businesses from writing a book and would recommend the practice.
This was NOT about the direct benefits of book publishing and sales, but the indirect benefits such as generating more leads, closing more deals, charging higher fees, and getting better speaking engagements. In another survey of over 1,000 CEO’s, writing a book was seen as one of the best and fastest growing marketing tools for business professionals like yourself.
What Would The Word “Author” Look Like On Your Résumé?
Adding ‘author’ to your bio means so much. Go ahead and Google the world’s top speakers and you will see that virtually all of them have written multiple books. Then there’s the